Guerrilla Marketing Online

Guerrilla Marketing - Master Thesis

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Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME

This research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in Iran’s SME and in this respect three hypothesizes are developed. For doing of this research after exploration of models and approaches in brand questionnaire and guerrilla marketing were used for customers of company. The conceptual model based...

Online marketing research

research A. Agrawal J. Basak V. Jain R. Kothari M. Kumar P. A. Mittal N. Modani K. Ravikumar Y. Sabharwal R. Sureka Marketing decisions are typically made on the basis of research conducted using direct mailings, mall intercepts, telephone interviews, focused group discussion, and the like. These methods of marketing research can be time-consuming and expensive, and can require a large amount o...

Recognizing misleading pharmaceutical marketing online.

In light of decision-making psychology, this article details how drug marketing operates across established and novel web domains and identifies some common misleading trends and influences on prescribing and patient-initiated medication requests. The Internet has allowed pharmaceutical marketing to become more salient than ever before. Although the Internet's growth has improved the disseminat...